CLIENT FEATURE: disrupt physical therapy & wellness rebrand
When you meet Rachel Moore, founder of Disrupt Physical Therapy and Wellness, her passion and commitment to redefining physical therapy are clear from the start. Rachel’s journey in PT began out of a desire to offer clients more than just physical care; she wanted to empower each individual to live a healthier, stronger life. Through the recent rebrand of Disrupt, her vision has truly come to life, and it’s inspiring to watch this journey unfold.
An Inspiring Leader in the PT World
Rachel has always been more than just a physical therapist. Her commitment to education, wellness, and breaking the norms of traditional PT inspired every aspect of Disrupt’s rebrand. Rachel’s deep knowledge of pelvic floor therapy, postpartum recovery, and injury prevention led us to emphasize these services in the new Disrupt brand. Her impact is felt throughout the entire brand—her drive to make PT accessible, effective, and genuinely transformative for her clients shines through.
Creative Inspiration Behind the Rebrand
With Rachel’s visionary approach as our guide, we developed a creative design that would match her fresh, forward-thinking perspective on PT. We wanted each element—color palettes, logo design, and photoshoot setup—to reflect Disrupt’s focus on holistic, fitness-forward care. Each branding shoot was designed to capture Disrupt’s energy and Rachel’s unique approach, whether showcasing a client’s journey to recovery or Rachel working hands-on with her team.
The Success of Disrupt’s New Brand Identity
The results of the rebrand have been phenomenal. Disrupt’s updated social media strategy, with a mix of educational content, success stories, and interactive engagement, has seen incredible growth. Rachel’s team has become more visible online, with their expertise and energy attracting a new wave of clients excited to be part of the Disrupt community. Rachel’s e-books and free guides have become popular resources, further establishing Disrupt as a leader in the PT space.
In every way, the rebrand is an extension of Rachel’s dedication to helping others. Her clients now have a platform where they feel seen, empowered, and connected to a larger wellness community. It’s amazing to see her hard work and vision come to life, and we’re excited to continue supporting Disrupt’s journey as it grows.
