CLIENT FEATURE: STUDIO BRae
In the world of photography, creating a brand that stands out while feeling true to oneself is no small feat. When my best friend Savannah, owner of the former Sav Creative Co., decided it was time to refine her business and niche down, we embarked on an inspiring rebranding journey together. The result? Studio Brae—an elevated and thoughtfully curated brand, named as a beautiful blend of her children’s names, Beckam and Raelyn.
Savannah’s goal was to shift her focus to the beautiful, intimate details of motherhood, family, and newborn photography. In a saturated market, we crafted a brand that was not only visually stunning but purpose-driven and strategically positioned to attract her ideal clients. The brand voice of Studio Brae is approachable yet refined, balancing warmth and luxury to match the high-end look of her work.
We also developed a targeted marketing strategy, guiding her to focus on connecting with her ideal clients rather than showcasing every photo she’s taken. With this strategy, Studio Brae’s social media presence highlights these intimate family moments and addresses her clients’ needs directly. This approach allows her to connect deeply with her audience, showing that she understands the importance of capturing the tiny, cherished details that families will treasure for generations.
For the Studio Brae branding shoot, we chose the Unscripted Studio for the location. With its simple, classic, and beautiful backdrop, the studio complemented both Savannah’s style and the essence of Studio Brae. The space allowed her vision to come alive—capturing the natural, timeless details she cherishes in her work. Every shot felt effortless, reflecting Savannah’s calm and genuine presence, and underscoring Studio Brae’s new focus on elegance and authenticity. The result was a collection of images that truly embodies the brand’s elevated yet approachable aesthetic.
For Savannah, this transformation is more than a rebrand; it’s a fresh start that aligns with her passion and expertise. We’re beyond excited to see how Studio Brae continues to thrive and touch the lives of many families with its new, elevated identity.
If you are in the greater Houston Area, and are in need of a family/newborn/maternity photographer visit https://www.studio-brae.com/ and book a session TODAY. I promise you will not regret it!
All my love,
Alex Kyser