Disrupt Physical

Therapy &

wellness

Brand identity | campaign planning & Execution | Website Design | Launch strategy | Social Media Management | Email Welcome series

Disrupt physical therapy & wellness is a holistic physical therapist’s clinic operating out of the spring, texas.

//The debrief

//The debrief

      • Enhance Brand Identity: Strengthen Disrupt’s unique positioning as a fitness-forward, holistic physical therapy provider while highlighting its specializations in pelvic floor therapy and CrossFit rehabilitation.

      • Increase Client Base: Attract more pelvic floor and general PT clients, aiming for a 50/50 split between these services.

      • Boost Digital Presence: Improve website traffic, SEO, and social media engagement through a cohesive digital marketing strategy.

      • Successful Rebrand Launch: Execute a successful launch of the rebrand to "Disrupt Physical Therapy and Wellness," ensuring a smooth transition across all platforms.

    1. Visual Identity: Create a cohesive color palette, logo, and design elements that reflect the brand's personality.

    2. Messaging: Highlight fitness-forward care and personalized PT solutions.

    3. Tone: Approachable, confident, and focused on empowering clients.

      1. Concept Development:

        • Plan campaign themes that emphasize client transformations, the personal journeys of Kassi and Rachel, and the benefits of pelvic floor and CrossFit-related PT.

        • Highlight real client success stories to humanize the brand and create relatable content.

      2. Photoshoot Strategy:

        • Plan lifestyle shoots featuring real clients, Rachel, and Kassi in action (e.g., in the clinic, at CrossFit gyms, and with new moms). Capture the energy and transformation Disrupt provides.

        • Incorporate strong visuals of exercises, treatments, and interactions with clients to create relatable and aspirational imagery.

      3. Execution:

        • Use the visuals for website imagery, social media, email marketing, and print campaigns.

        • Ensure that the photoshoots visually align with the brand’s identity, showcasing a mix of professionalism and accessibility.

      • User Experience (UX):

        • Ensure the website is intuitive and user-friendly, with easy navigation that guides users to book appointments or access resources (e.g., e-books, blog).

        • Incorporate an engaging homepage that immediately highlights the unique services, such as pelvic floor therapy and CrossFit rehabilitation.

      • Content Strategy:

        • Use a mix of educational content (blogs, videos), client testimonials, and service pages to inform and engage visitors.

        • Highlight Rachel’s and Kassi’s expertise, particularly in pelvic floor and athletic recovery.

        • Include clear CTAs across every page to convert website visitors into clients.

      • SEO Optimization:

        • Use targeted keywords (e.g., "pelvic floor PT Houston TX," "physical therapist in Spring TX") to improve local SEO rankings.

        • Regularly update the blog with SEO-driven content, featuring topics such as injury recovery, postpartum health, and holistic wellness.

    1. Content Calendar:

      • Post 3 times per week (Monday, Wednesday, Friday) with a mix of client success stories, educational content, and promotions for services like pelvic floor therapy and CrossFit rehabilitation.

      • Feature engaging Instagram stories and Reels, including educational tips, behind-the-scenes content, and client transformations.

      • Integrate Rachel’s and Kassi’s workshops and e-books into regular posts.

    2. Engagement Strategy:

      • Actively engage with followers by responding to comments and direct messages, starting conversations around common PT concerns.

      • Use Instagram stories for interactive content (polls, Q&A sessions) to boost engagement and grow the follower base.

    3. Collaboration:

      • Partner with local fitness brands, birth centers, and wellness influencers to increase reach and visibility.

      • Host joint giveaways or social media takeovers to tap into new audiences.

    4. Analytics & Adjustments:

      • Track engagement, traffic, and conversions weekly to assess content performance.

      • Adjust strategies based on analytics, focusing on posts and campaigns that drive the most client inquiries and bookings.Item description

      • Enhanced Brand Identity: Established a cohesive and consistent brand image that resonates with Disrupt’s target audience, leading to increased recognition and differentiation in the local market.

      • Increased Client Base: Saw growth in both pelvic floor and general PT clients, with the brand approaching its 50/50 client mix goal.

      • Boosted Online Visibility: Significant increase in social media engagement, website traffic, and search rankings through targeted SEO strategies and consistent content updates.

      • Successful Rebrand Launch: Smooth launch of the new Disrupt brand, with positive feedback from clients and an increase in new patient bookings.

Our work