
kara miles hair studio
Brand identity | campaign planning & Execution | Website Design | Launch strategy
Kara miles hair studio is a luxury hair salon working out of the woodlands, texas.
//The debrief
//The debrief
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Enhance Brand Visibility: Increase awareness of Kara Miles Hair Salon as a premier destination for luxury hair services in The Woodlands and Spring, TX.
Attract New Clients: Drive new client bookings through targeted marketing strategies.
Establish Online Presence: Create a user-friendly website that showcases services, stylist expertise, and client testimonials.
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Luxury Positioning: Develop a brand identity that communicates luxury, professionalism, and personalized service.
Visual Aesthetics: Utilize a sophisticated color palette inspired by signature KMH Salon Hair Colors, and elegant typography that reflects the salon's upscale vibe.
Consistent Messaging: Ensure all marketing materials convey the salon's commitment to quality, expertise, and customer satisfaction.
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Mood Board Creation: Developed a comprehensive mood board with Unscripted to align on aesthetics, color palettes, and overall vision.
Hair Colors: Selected a variety of vibrant, on-trend hair colors to showcase expertise in lived-in color and luxury extensions.
Model Selection: Help direct diverse models reflecting the target clientele to highlight versatility in services.
Outfit Inspiration: Curated stylish, sophisticated outfits for models to enhance the luxury feel of the campaign.
Execution: Planned and executed logistics for the photoshoot, focusing on timing, lighting, and positioning to capture the salon's luxurious vibe.
Content Creation: Utilized final images across social media and marketing materials, emphasizing the luxury experience at Kara Miles Hair and driving client engagement.
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User-Friendly Design: Build a visually appealing and easy-to-navigate website that highlights services, team bios, and booking options.
SEO Optimization: Implement SEO best practices to enhance visibility on search engines using relevant keywords.
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Increased Clientele: Achieved a significant rise in new client bookings within the first few months post-launch.
Enhanced Online Presence: Improved website traffic and social media engagement, establishing Kara Miles Hair as a go-to salon in the local area.
Strengthened Brand Identity: Created a cohesive brand presence that resonates with the target audience, fostering loyalty and repeat business.
